Dr Georgios Patsiaouras

Lecturer in Marketing and ConsumptionGeorgios Patsiaouras

Contact details

  • Tel: +44 (0) 116 223 1473
  • Email: gp83@le.ac.uk
  • Office: Room 405a, Level 4, Ken Edwards Building
  • Office hours: Monday 11.00 am - 1.00 pm

Personal details

I rejoined the School in September 2011 as Lecturer in Marketing, having previously attended military service in Greece for a year. I completed my PhD degree at the School of Management in July 2010. I hold an MSc in Marketing (distinction) awarded by the University of Leicester in 2006 and previously studied Business Administration (BA, 2004) at the University of Macedonia (Greece).

Teaching

Administrative responsibilities

  • MSc Marketing Programme Leader (Distance Learning)
  • Personal Tutor on both undergraduate and postgraduate programmes

Research

My research interests lie in the area of consumer research and marketing theory. I am particularly interested in conspicuous consumption phenomena, sustainable consumption, cultural and historical readings of marketing phenomena and consumer behaviour.

I am also interested in:

  • the symbolic meaning of luxury brands.
  • macro marketing and sustainability (water resources).
  • how institutional forces have shaped the development of marketing/consumer behaviour concepts and ideas.

Supervision

I am currently co-supervising three PhD students.

I would be interested in supervising dissertations on any of the following areas:

  • empirical and cross-cultural research on conspicuous consumption practices
  • contemporary and historical aspects of marketing and advertising theory
  • the evolution of luxury brands and status symbols
  • sustainable consumption and macro marketing

Publications

Patsiaouras, G., Veneti, A., and Green, W., (forthcoming) Marketing, art and voices of dissent: promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement. Marketing Theory.

Patsiaouras, G., (2017 forthcoming) ‘Fault’ genes and false needs? A critical review on the direct-to-consumer marketing of genetic tests. The Marketing Review. 17(2).

Patsiaouras, G., Fitchett, J., and Davies, A., (2016). Beyond the couch: Psychoanalytic consumer character readings into narcissism and denial, Marketing Theory, Vol. 16(1) 57–73.

Patsiaouras, G., Saren. M., and Fitchett, J., (2015) “The marketplace of life? An exploratory study on the commercialization of water resources through the lens of macro-marketing." Journal of Macromarketing, 35(1), pp. 23-35.

Fitchett, J., Patsiaouras, G., and Davies, A., (2014) Myth and ideology in Consumer Culture Theory (CCT). Marketing Theory. 14(4), pp. 495-506.

Patsiaouras, G., Fitchett, J and Saren, M., (2014) Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture. Journal of Marketing Management. 30(3), pp. 117-137.

Patsiaouras, G., and Fitchett, J., (2012) The evolution of conspicuous consumption. Journal of Historical Research in Marketing. 4(1), pp. 154-176 (Emerald – JHRM Literati award for most outstanding article for the 2013 publication year).

Patsiaouras, G., and Fitchett, J., (2010) The Wolf of Wall Street: Re-imagining Veblen for the 21st Century. European Advances in Consumer Research, London, Association for Consumer Research, Vol. 9(6), pp. 214-218.

Patsiaouras, G., and Fitchett, J., (2009) “Rethinking Veblen’s contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers. Finanza Marketing e Produzione (Finance Marketing and Production) University of Bocconi publication Press. 27(4), pp. 24-47.

Patsiaouras, G., and Fitchett, J., (2009) Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research. Journal of Marketing Management, 25(7/8), pp. 729-744.

Book chapters, reviews and proceedings

Patsiaouras, G., and Veneti, A., (2017) The Hong Kong Protest camps, political art and the emergence of emotions. Politics, Emotion and Protest: A Book of Blogs: edited by Paul Reilly, University of Sheffield, Anastasia Veneti, Bournemouth University and Dima Atanasova, University of London.

Patsiaouras, G., (2016): Plastic water: the social and material life of bottled water, Consumption Markets & Culture, pp. 1-4.

Patsiaouras, G., (2014) Needs, True and False. J. Michael Ryan, Co-editor (with Daniel Cook) The Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies. 1-2

Patsiaouras, G., (2013) Consumption and its contradictions:Dialogues on the causes of buying. Book Review for Miller, D., Consumption and its Consequences. Ephemera: theory and politics in organizations. 13(2), pp. 475 – 482.

Patsiaouras, G., and Fitchett, J., (2013) Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research. in Expanding Disciplinary Space: On the Potential of Critical Marketing. Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski. Routledge – Key Issues in Marketing-Management. pp. 240.

Conferences presentations

July 2016 Patsiaouras, G., Davies, A., and Fitchett, J., ‘Fault’ genes and false needs?: a critical review on the use of technology for the marketing of genetic data. 41rst Annual Macromarketing Conference, Dublin Trinity College 13-15 July 2016.

July 2016 Zhang, Q., McGuire-Smith, J., and Patsiaouras, G., (2016) It's Not Just What You Buy, But Where You Buy It - A Qualitative Study of Chinese “New Rich” Consumers' Domestic and Overseas Luxury Consumption. Poster Presentation at the Consumer Culture Theory Conference, Lille France, 5-8 July.

July 2015 Patsiaouras, G., 'Fault' genes and false needs: An exploratory study on the marketing of personalized medicine and genetic data. Academy of Marketing Conference, The Magic in Marketing, University of Limerick, Ireland.

July 2014 Patsiaouras, Saren and Fitchett, Emerging water marketing systems: the consequences of commercial water trading on sustainable practices and consumption. 39th Annual Macromarketing Conference, Royal Holloway, London.

June 2013 Patsiaouras G, and Fitchett, J., Books, minds and desires: theorizing consumer behaviour through a psychoanalytic study of the Great Gatsby and Death of a Salesman. 38th Annual Macromarketing Conference, Toronto, York, Canada.

June 2013 Fitchett, J., Patsiaouras G., and Ostergaard, P., Our Neoliberal Sentiment: Macromarketing and Consumer Culture Theory, 38th Annual Macromarketing Conference, Toronto, York, Canada.

June 2012 Patsiaouras G, Saren, M., and Fitchett, J., The Marketplace of Life: Marketing systems the emerging concept of Water Marketing. 37th Annual Macromarketing Conference, Free University of Berlin, Berlin June 13-16.

May 2012 Patsiaouras, G., From trophies to Ferraris: a theoretical approach to     the development of conspicuous consumption phenomena. Ephemera conference: on the politics of consumption, Dublin, 9-11 May, 2012.

July 2010 Patsiaouras, G., and Fitchett, J., (July, 2010) The Wolf of Wall Street: Re-imagining Veblen for the 21st Century. European Advances in Consumer Research Conference. Royal Holloway University of London.

May 2009 Patsiaouras, G., and Fitchett, J., “Veblen and Darwin: tracing the evolutionary bases of conspicuous consumption” oral presentation in the 14th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Marketing History: Strengthening, Straightening, and Extending. University of Leicester May 28-May 31, 2009.

April 2009 Patsiaouras, G., and Fitchett, J., “Rethinking Veblen’s contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers” oral presentation in the 5TH WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH, MILAN, Bocconi University, Italy, APRIL 2-3, 2009

May 2007 Patsiaouras, G., Globalization in the 21rst century. University of Leicester, Poster presentation entitled: Spirituality vs. Materialism: Religiosity and the construction of consumption identities in the multi-faith society of Leicester

Invited seminar talks

March 2016 Patsiaouras The marketplace of life? An exploratory study on the commercialization of water resources through the lens of macro-marketing. Invited Seminar Talk at the University of Stirling, School of Management.

November 2014 Patsiaouras “Bottle of Water” ESRC Seminar Series. Lord Mayors Room, New Walk Museum, New Walk Leicester. Social Worlds 100 objects.

Other

Association for Historical Research in Marketing, European Advances in Consumer Research, Macro-marketing Society.

Ad hoc Reviewer for: the Journal of Consumer Behaviour: An International Review, Marketing Theory, Ephemera: theory and politics in organization, Culture and Organization, International Journal of Arts Management and Macromarketing Conference amongst others.

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Contact Details

School of Business
University of Leicester
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ulsb@le.ac.uk

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