Cristina Fona

Teaching Fellow in Marketing

Cristina FonaContact details

  • Tel: +44 (0)116 252 7535
  • Email:
  • Office: Room 0.28, Teaching Centre, Brookfield
  • Office hours: Wednesday 2:00pm - 4:00pm

Personal details

I joined the University of Leicester School of Business in 2017 after working as Marketing Lecturer at Middlesex University in London. Originally from Italy, I hold a master's degree in Media Relations and Corporate Communication from the Catholic University of Milan. Prior to my PhD in Marketing, I worked as account and press office assistant in international marketing agencies based in Paris and Milan. I am a member of the International Place Branding Association and an Associate Fellow of the Higher Education Academy and a member of CYGNA-Women in Academia.


  • Strategic Brand Management
  • Branding and Communications
  • Marketing Places: tourism and beyond
  • Strategies for Place Marketing
  • Advanced Issues in Marketing
  • Principles of Marketing
  • Consumers, Brands and Communications
  • International Marketing


My research interests include place marketing and branding (nations, cities and regions), destination marketing, corporate social responsibility, sustainability and business ethics. I welcome collaborations or supervisions on any of these subjects. I am also interested in public relation issues and corporate storytelling.


I would be interested in supervising research projects on any of the following:

  • Place/nation/city/regional branding
  • Destination marketing and branding
  • Corporate social responsibility (CSR)
  • Business ethics
  • Sustainable tourism


Share this page:

Contact Details

School of Business
University of Leicester
University Road


AccessAble logo

The University of Leicester is committed to equal access to our facilities. DisabledGo has detailed accessibility guides for the Astley Clarke Building and the Ken Edwards Building.