Cristina Fona

Teaching Fellow in Marketing

Cristina FonaContact details

  • Tel: +44 (0)116 252 7535
  • Email:
  • Office: Room 0.28, Teaching Centre, Brookfield
  • Office hours: Thursday 10.30 am - 12.30 pm by appointment only (please email)

Personal details

I have recently joined the University of Leicester after a few years as a PhD and lecturer at Middlesex University, London. Prior to this, I have worked as account and press office assistant in international marketing agencies based in Milan and Paris. During those years I enhanced my experience in event management, social media management, content creation and press office. Originally from Italy, I have a master degree in Media relations and corporate communication from the Catholic University of Milan and I have spent one year studying at CELSA – Paris Sorbonne. I am a member of the International Place Branding Association.


Marketing Places: tourism and beyond
Strategies for Place Marketing
Branding and Communications
Principles of Marketing
Consumers, Brands and Communications
Consumer Behaviour
Global Branding (Theory and Practice)


My research interests include place marketing and branding (nations, cities and regions), destination marketing, corporate social responsibility, sustainability and business ethics. I welcome collaborations or supervisions on any of these subjects. I am also interested in public relation issues and corporate storytelling.


I would be interested in supervising research projects on any of the following:

  • Place/nation/city/regional branding
  • Destination marketing and branding
  • Corporate social responsibility (CSR)
  • Business ethics
  • Sustainable tourism


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Contact Details

School of Business
University of Leicester
University Road


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