ULSB Academic Highlighting Benefits of Frugal Innovation at Uganda-UK Trade Convention

Posted by pm357 at Aug 08, 2018 04:25 PM |
Dr Winnie Onyas will be speaking at the 8th Uganda-UK Trade & Investment Convention about Frugal Innovation
ULSB Academic Highlighting Benefits of Frugal Innovation at Uganda-UK Trade Convention

Dr Winnie Onyas

Dr Winnie Onyas, Lecturer in Marketing at ULSB, has been invited to speak at the 8th Uganda-UK Trade & Investment Convention in London on 15 September. She will be promoting her work on Frugal Innovation at Europe's leading event focusing on Uganda where she will be aiming to influence policy makers, investors and industry participants.

The Uganda-UK Trade and Investment Convention (UCUK) is a resourceful platform for businesses looking to expand into Uganda, export products, or set up overseas operations. Uganda offers exporters and investors lots of opportunities. With a population of circa 38 million and GDP Growth of 5.8%, coupled with Pivotal Regional Trade partnerships: East African Community (5 member states), Great Lakes (4 member states), COMESA (19 member states) - exporters have access to this critical market of 489 million.

Of the 2.5 million businesses registered in the UK, an estimated 360,000 who have an exportable product or service mistakenly believe there isn’t a global demand for it. That’s why this free conference offers help networking and meeting experts from Uganda to widen business people’s knowledge and network of contacts and business associates.

Dr Onyas’ recent work on frugal innovation is in an emerging field. It centres on the creation of affordable products for consumers in resource constrained environments. Her research seeks to understand market shaping in developing contexts and has examined coffee value chains, financial inclusion platforms such as mobile money, and frugal innovations in Uganda.

She was invited to speak by Willy Mutenza, the Chairman of the Uganda Convention-UK (UCUK). News of her Frugal Innovation Workshop at the University of Leicester reached Hon Jaffer Kapasi (OBE) who discussed it with Willy.

Dr Onyas explains further: “That’s when Willy got to know about our frugal innovation work and then invited me to speak at the conference.

“I hope to use the conference to obtain greater exposure of our work on frugal innovation. I’m keen to explore avenues for increased impact, as the conference attracts policy makers, investors and industry participants.”


UCUK is a prestigious annual business conference and exhibition designed specifically:

  • To promote and facilitate bilateral trade between the United Kingdom, Europe, the Diaspora with Uganda,
  • To facilitate foreign direct investment in Uganda and,
  • To provide a platform for businesses to expand into new markets and
  • Promote British businesses exporting to Uganda.

Distinguished invited speakers include:

  • Rt. Hon. Rebecca Kadaga, Speaker of Parliament of Uganda
  • Lord Dolar Popat
  • Hon. Amongi Betty Ongom, Minister of Lands and Urban Development
  • Hon Isaac Musumba, Minister of State for Lands, Housing and Urban Development
  • Lord Sheikh
  • Oliver Lalani, Executive Director, Roofing Rolling Mills
  • Lord Waverley
  • The Queen Mother Best Kemigisa
  • Kin Kariisa, Chairman National Association of Broadcasters / CEO NBS TV
  • Hon. Godfrey Kiwanda, minister of state for tourism
  • Hon Ruth Nankabirwa, Government chief whip
  • Mathias Katamba, Managing Director, Housing Finance Bank Uganda
  • Hon. Akiror Agnes Egunyu, Minister of State for Teso Affairs
  • Eric Olanya is the Head, Department for International Trade (DIT) at the British High Commission in Kampala
  • Hon Baryayanga Aja, Independent Chief whip in parliament
  • Peter Kimbowa, MD, IFE Partners
  • Mathias Katamba, Managing Director of Housing Finance Bank
  • Dr. Samuel Mugasi, ED, NAADS
  • Ian Rumanyika Muhimbise, Manager Public & Corporate Affairs, URA
  • Masaba Yunus, Founder & CEO of Mas Group of companies
  • HE Julius Moto, High Commissioner to UK and Northern ireland
  • Nicholas Tate, MD, Tate Group
  • Bernard Robinson MAGULU, Executive Director , Bank of Africa
  • H.E. Kinobe Jimmy William Leuben, Uganda Ambassador to Sudan
  • H.E. Kibedi Zake, Ambassador, Denmark
  • Hon. Atim Cecilia Ogwal, (MP)
  • Hon. Medard Ssegona, (MP)
  • Hon. Ssemujju Ibrahim (MP)
  • Hon. Winnie Kiiza, (MP), Leader of opposition
  • Hon. Ssewungu Joseph Gonzaga Dp whip
  • Hon Santa Olum UPC whip
  • Hon. Dr. Keefa Kiwanuka (MP)
  • Dr. John Paul Bagala, Country Coordinator, Uganda UK Health Alliance