Frugal Innovation Workshop

We are pleased to announce we are hosting a two day Frugal Innovation Workshop, where we will be joined by world-leading experts who will showcase their research findings, case studies and lead discussions.

Frugal Innovation

 

 

 

 

 

 

 

 

 

 

 

Host: Dr Winfred Onyas, University of Leicester School of Business, funded by the British Academy International Partnership & Mobility Scheme

Venue: College Court Hotel, Leicester

Date: Thursday 28 – Friday 29 June 2018

Time: Day 1, 11:30 am – 5:50 pm; Day 2, 9 am – 2:10 pm

Speakers

We are privileged to host two Keynote Speakers from industry and academia.

  • Madeleine Gabriel, Head of Inclusive Innovation, International Team, at Nesta, leads international projects on new models that tackle big social challenges and is currently exploring how the notion of frugal innovation could apply to Europe.
  • Professor Jaideep Prabhu is the Director of the Centre for India & Global Business at Judge Business School, University of Cambridge, and is the acclaimed author of ‘Jugaad Innovation’ and co-author of ‘Frugal Innovation – how to do better for less’.

Workshop Summary

This two day workshop is part of the project, “Exploring the nature and prospects of frugal innovation in Uganda” funded by the British Academy’s International Partnership & Mobility Scheme, involving academics at the School of Business, University of Leicester and Makerere University Business School, Uganda.

The workshop will bring together an international and interdisciplinary audience of 30 academics, policymakers and practitioners interested in frugal innovation, poverty alleviation, entrepreneurship, business and development.

Frugal innovation is an emerging field that centres on the creation of affordable products that are easily accessible to consumers. The notion is drawing increasing attention at both academic and industry spheres. While most of the existing frugal innovation research pertains to innovations performed by multinationals targeting Bottom of the Pyramid consumers, this workshop is grounded in research on bottom-up frugal innovations performed by micro, small, and medium enterprises (MSMEs) in Uganda, contributing to the limited research in this area.

The session aims to encourage debate on the relevance and prospects of frugal innovation, regardless of form, to developing and emerging contexts. The workshop’s objectives are to develop interdisciplinary networks and potential research partnerships in the frugal innovation field; and to draw lessons relevant to developed contexts motivated to transform resource constraints into frugal innovation opportunities. The output from the workshop will feed into a stakeholder meeting planned in Kampala, Uganda, in 2019.

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