Pride of Britain Award for Leicester alumnus and his wife on their way to raising £1 million for children’s cancer research

Posted by eew17 at Dec 21, 2018 09:03 AM |
James Woodall (BSc Geology, 1997) and his wife Vicki’s ‘George and the Giant Pledge’ campaign approaches its fundraising target

Astounding selflessness are the words that come to mind when describing the Woodall family’s ‘George and the Giant Pledge’ fundraising campaign.

After James and Vicki Woodall’s youngest son George was diagnosed with a very rare cancer known as a Ewing’s PNET Sarcoma in January 2017 at the age of 4, and inspired by the children they saw undergoing treatment at The Royal Marsden Hospital, they made a pledge to raise £1 million for the Royal Marsden Cancer Charity in an effort to help beat childhood cancer.

Over the past 22 months, and whilst supporting George through his treatment, they’ve run events, created capes and tees for people to show their support, and even released a charity song. George, now 6, was officially declared ‘disease free’ in February of this year!

To date, their campaign has raised over £870,000, helping to fund paediatric projects at the Royal Marsden.

In October, James and Vicki were awarded the ITV Pride of Britain ‘Fundraiser of the Year’ Award, London for their extremely inspiring work.

James said: “All donations go to the children’s team at The Royal Marsden Hospital, to help fund much needed research into children’s cancer, as well as help The Royal Marsden team continue the outstanding work they’re doing for children and families affected by cancer.”

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