Duration and mode of study

One year full-time. This course is also available by distance learning.

This course has reached its quota and is now closed to international applicants for entry in 2012. Candidates from the UK and EU may still apply.

Start Dates

October each year.

Entry requirements

At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree but who can demonstrate other relevant qualifications and/or experience may also be considered.

Fees

2012/2013

Home/EU: £4,795
International: £12,270

Course aims

The programme aims to enhance students’ knowledge and understanding about advertising as an activity and as an industry. It will teach students about the history of advertising and the structure of the advertising sector in the UK and in other parts of the world. It will teach analytical techniques for the assessment of advertising techniques and practices and for measuring their effectiveness in shaping consumer’s brand awareness and purchase choices and behaviours. It will teach students about the intended and incidental effects of advertising and about the effectiveness of different media in getting advertising messages across. Students will also learn about the regulatory frameworks and statutory and voluntary codes of practice for different forms of advertising.

Course modules

Core:

• Advertising: History and Development
• Advertising: Ethical, Regulatory and Social Issues
• Advertising: Nature and Impact
• Principles and Practices of Marketing
• Marketing Theory
• Research Methods and Management I
• Research Methods and Management II
• Dissertation

Option modules (one from the following):

• Global Affairs, Communication and Power
• News Management, Communication and Social Problems
• Critical Approaches to Consumer Culture
• Technology, Culture and Power: Global Perspectives
• Film as Mass Communication
• The Digital Economy
• International Political Communication
• Global Cinema
• Media and Religion
• Media and Conflict
• Researching Social Media
• Law, Media and Communication
• Media, Communication and Politics in the European Context
• Media as Technology
• Digital Journalism

Teaching and assessment methods

Teaching is by a combination of lectures, seminars and tutorials. Assessment is by means of essays, research methods assignments and a dissertation of 15,000-18,000 words.

Contact

Department of Media and Communication
University Road
Leicester LE1 7RH
T. 0116 252 3863
F. 0116 252 5276
mediacom@le.ac.uk
www.le.ac.uk/mediacom