Duration and mode of study

Two years by distance learning. This course is also available on campus.

Start Dates

January, April, July and October.

Entry requirements

At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered. You may be invited to submit an entry assignment in support of your application.

Fees

These are the total course fees for all students, with the exception of those living in Africa, the Caribbean, West Indies and the United Arab Emirates. For further information, please contact the Distance Learning Team.

July 2012

MA

Home/EU: £6,900

International: £7,930

October 2012, January 2013, April 2013 and July 2013

MA

Home/EU: £7,350

International: £8,445

Course aims

This programme places the academic study of advertising in a broad media context. The programme is designed for graduates with experience in advertising, marketing or related sectors who seek to enhance their qualifications and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors. The specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will examine how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research.

Course modules

• Key Issues and Approaches in Media Study
• Media History and Social Regulation
• Media in Global Context
• Communications and Globalisation
• Investigating Media
• Media Industries: Convergence, Divergence
• Professional Practices
• Audience and Reception
• Advertising: Industry, Contexts, Impacts
• Advertising as Communication

Teaching and assessment methods

The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.

Contact

Distance Learning
Department of Media and Communication
University Road
Leicester LE1 7RH
T: 0116 252 5275/2748
F: 0116 252 5276
mediacom-dl@le.ac.uk
www.le.ac.uk/mediacom/dl/