Communication, Media and Advertising MA/Postgraduate Diploma
Duration and mode of study
Two years by distance learning. This course is also available on campus.
April and October.
At least a good second-class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered. You may be invited to submit an entry assignment in support of your application.
These are the total course fees for both the MA and the Postgraduate Diploma. Please note that the fees for our distance learning programmes are based on where you will be residing in the world during your studies.
This programme places the academic study of advertising in a broad media context. The programme is designed for graduates with experience in advertising, marketing or related sectors who seek to enhance their qualifications and for those with an academic background in the social sciences or humanities who aspire to careers, or to teach, in these sectors. The specialist modules explore the advertising industry in a global context, examining advertising as a form of communication shaped by economic, cultural and social factors, and as an occupational practice. These modules will examine how advertising works in different media; advertising history and development; ethical, regulatory and social issues; the nature and impact of advertising; and consumer behaviour and marketing research.
- Key Issues and Approaches in Media Study
- Media History and Social Regulation
- Media in Global Context
- Communications and Globalisation
- Investigating Media
- Media Industries: Convergence, Divergence
- Professional Practices
- Audience and Reception
- Advertising: Industry, Contexts, Impacts
- Advertising as Communication
Teaching and assessment methods
The course is studied by distance learning. In Year 1 there are five written assignments and one examination. In Year 2 there are four written assignments and a dissertation of 12,000-15,000 words.