Advertising has a part to play in promotion: promotion as a means to raise awareness and also generate enquiries to support some aspects of student recruitment. The University has an advertising agency through whom all advertising has to be placed.

We will also advise you about advertising and how it fits into a marketing or recruitment plan and can work with you and the advertising agency to manage campaigns and media planning.

Print Advertising

The advertising industry has seen a decline in print media advertising spend and a shift to online advertising in recent years.

The main objective of print advertising is to raise awareness rather than generate enquiries to support student and staff recruitment.

Online Advertising

Online advertising offers an incredibly effective way to generate traffic to the website and therefore support both awareness raising activity and the generation of enquiries and applications to support student recruitment and staff recruitment.