Guide to the University's visual Identity
The University Logo
The University logo should always be reproduced at the size specified for the size of material (e.g. 56mm for medium sized format).
On all materials it must be placed at the top left hand of the page. This allows us to keep control of other visual elements that might otherwise dominate University branding because the University logo will not be cluttered at the foot of the page with other marks.
- How to use the University of Leicester logo (Visual Identity Guide no.2) (PDF)
- Using the logo on University merchandise and gifts (Visual Identity Guide No.5) (PDF)
Requests for the logo to be sent to external bodies for use on their materials must be approved by the Marketing Communications Office. Please contact firstname.lastname@example.org
The University’s Crest
The University of Leicester's heraldic crest should only ever be used for:
- Ceremonial occasions
- Degree certificates
The heraldic creature on the crest if a griffin, derived from the coat of arms of Thomas Fielding Johnson.
Frutiger is our sans serif font and Adobe Garamond is our serif font. These are classic typefaces that can be used creatively by designers.
Frutiger has the variety of weights that designers need to work with but it is not a Microsoft font. Calibri or Trebuchet are Microsoft fonts which look very similar to Frutiger and can be used by people creating letters and forms.
Paper stock is restricted to high quality Forestry Stewardship Council accredited paper. FSC accreditation means that the paper stock used is produced from sustainable forests. Accreditation can be printed on all materials using this stock.
Sub-brands and other logos
In general, sub-brands and associated logos are not allowed within the University, except for Embrace Arts. These each have a mission which is significantly different to the core mission of the University. Research centres, projects and other University activities should not have their own logos or branding as this dilutes their association with the University.
Responsibility for allowing sub-brands lies with the Director of Marketing, Thomas Veit email@example.com and with the Vice-Chancellor's Advisory Committee.
Use of external design and print agencies
All materials designed and printed for University and University-related activities must be designed in the University’s visual identity. All materials must be produced by the Design Services Team and printed by the University’s Print Unit.