Social media has changed the way we communicate – both as an institution and as individuals. It has given the University the opportunity to engage in ongoing conversations with our students, faculty, staff, parents, alumni, colleagues, fans and friends about what is most important to them, extending the reach of our community.
Social media presents an opportunity but also a challenge for brand and reputation management. For this reason, policies and guidelines exist outlining the rules when engaging in social media on behalf of the University.
The information on these pages is relevant for members of the University posting in the capacity of a University member (i.e. when posting any social media content which reference their employment at the University) and those posting officially on behalf of the University.
A range of documents making up a Social Media Handbook have been produced to provided staff with direction on the guidelines for developing University related social media sites. Social media is constantly changing. As a result, this handbook will evolve. For more information, to discuss specific social media requirements or make suggestions please contact Vic Russell firstname.lastname@example.org or ext. 1244.
Thinking of launching a social media site?
Before diving into social media it’s important to understand what needs to be communicated to whom, and why. Once this is clear we will be in a much better to establish if social media is an appropriate solution. We are happy to work through this with you. Completing this social media framework worksheet (PDF) with colleagues is an ideal starting point for discussions with the Communications Team about what you are hoping to achieve though social media and if indeed social media is the best way to achieve your objective.