The Guardian highlights Vardyquake project

Posted by pt91 at Mar 31, 2017 10:45 AM |
Leicester was first runner-up in Guardian University award for Marketing and Communications campaign this week

Vardyquake, the student geology project that achieved worldwide attention for calculating the seismic signals generated by Leicester fans cheering Jamie Vardy's goalscoring last year, has been featured in The Guardian's round-up of the winners and runners-up of its University awards - and was given prominent position in its announcement of the results on Wednesday.

The University was shortlisted for a Guardian University Award for its campaign work on 'Vardyquake' and came runners-up on the night.

The project, and the widespread dissemination of it thanks to massive interest in the Foxes’ fairytale season, achieved unprecedented engagement with local, national and international audiences. What started as a way of promoting scientific ideas in one local school became part of a worldwide phenomenon. As the season drew to a close and the team’s success became ever more likely, international press and media descended on Leicester, looking for novel angles on the story. The Vardyquake project was ideal, being quirky enough to transfer from sports pages to mainstream news, but with a serious basis in both science and student experience that did not trivialise the University.

Watch a video about the project below:

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