Specialist Media Show survey results
Management students correlate vox pop responses.
Photo: Rachel Barnes
Last month we reported how some of our Management students on the MSc in Marketing were planning to interview delegates at the Specialist Media Show, a big trade fair for the specialist media industry.
Visitors were asked about the nature of their business (consumer or b2b), their reasons for attending the Show and their thoughts on the future of specialist media, in particular the debate over the future of print vs online and mobile.
A summary of the survey results is now available on the Specialist Media Show website.
