Training brings business boost according to new study
A study by the University into skills-based training in the automotive industry has shown a return on investment ranging from 98% to 187% with benefits across the board, including raised technical standards, professional status, productivity, profitability and customer satisfaction.
The Institute of the Motor Industry (IMI) teamed up with leading players in the automotive industry (Allparts Automotive Ltd, Halfords Autocentres and Mercedes- Benz UK) to commission the research to assess the impact of their skills accreditation programme, known as Automotive Technician Accreditation (ATA).
The University’s Leading Edge unit brought their significant expertise in measuring and assessing the ROI of training to the IMI. Dr Paul Spear conducted the research over a 12 month period, covering accreditation programmes for a number of disciplines, from parts advisors to light vehicle technicians and customer service advisors.
Findings shows increased profitability, improved productivity and employee retention, and enhanced customer service respectively for the three companies studied – not to mention providing an enriching and rewarding experience for employees.