The objective of the Endowment is to support research in the field of judgment and decision making. The Endowment supplies funds equivalent to the full cost of a half-time Research Assistant in perpetuity. The funds may be spent on research assistance, postgraduate studentships, graduate teaching assistants, subject or participant payments, publication costs, or other research requirements, but only in the area of judgment and decision making, and not on any other research area or on any non-research items.

In the event of any doubt existing as to the eligibility of proposed research for funding by the Endowment, a brief summary of the proposed research and associated expenditure shall be sent to two suitable members of the European Association for Decision Making (EADM) or an equivalent scientific body for their independent opinions, and the proposed research shall be considered eligible only if both experts agree that it is.

The funds need not be spent every year but must never remain unspent for more than three consecutive years. If for any period of time there is no suitable research in judgment and decision making taking place at the University of Leicester, then the Endowment shall be advertised and the funds be spent at another university.

The inaugural award from the Endowment was £100,000 to B. D. Pulford & A. M. Colman  to study “Coordination, Judgment, and Decision Making”, 01/10/2011–30/09/2016 (Ref: RM43G0176).