Featured Projects

Here are a few exciting new projects in the Department of Media and Communication

Documenting Digital Feminist Activism: Mapping feminist responses to new media misogyny and rape culture

Granting agency: Arts and Humanities Research Council

Research team: Dr Kaitlynn Mendes (PI), University of Leicester, Professor Jessica Ringrose (Co-I), Institute of Education; Dr Jessalynn Keller (Co-I) University of East Anglia

This project provides one of the first attempts to map and make visible the way misogyny operates in our current cultural climate, and the innovative ways in which girls and women are using participatory digital media as activist tools to network and organise to challenge sexism, misogyny and rape culture.

DDFA

Three key research questions include: What experiences of harassment, misogyny and rapeculture are girls and women responding to? How are girls and women using digital media technologies to document experiences of sexual violence, harassment, and sexism? And, why are girls and women choosing to mobilize digital media technologies in such a way?

Case studies include Hollaback! (anti-street harassment website); The Everyday Sexism Project (where users post instances of sexism); The Tumblr site Who Needs Feminism (where users create and post signs about why feminism is necessary); Twitter anti-rape culture hashtag communities including #BeenRapedNeverReported, and #CropTopDay

The project will culminate with a ‘living archive’ where we not only deposit interview transcripts and data from the project, but allow the public to post examples of digital feminist activism. This is the first attempt to bring examples of activism together in one space.

Impact of marketing through social media, online games and mobile applications on children's behaviour

Granting agency: European Commission

Research team: Dr Giuseppe Veltri in partnership with LSE, OpenEvidence, Pompeo Fabra University, Bloc de Ideas

ControllerKids are increasingly active in the use of Online Games, Social Media Sites, and Mobile Applications (henceforth simply OGSMMA). The primary overall goal of this study is to “support the Commission with evidence for investigating and understanding the new and dynamic channels of online marketing to children, as well as the measures to alleviate consumer vulnerability among children in relation to sophisticated online marketing”.

In addition, only if justified by the evidence gathered, the study should also “help the Commission in preparing evidence-base proposals for new policy measures”.

More generally, the study shall test and assess the awareness and understanding by children in different age groups of sophisticated marketing techniques directed at them in OGSMMA.

Re-figuring Innovation in Games

Granting agency: Social Sciences and Humanities Research Council of Canada

Research team: Dr Alison Harvey (Co-PI), University of Leicester in partnership with Professor Jennifer Jenson (PI), York University and 20 partners from international universities, gaming companies, gaming collectives, gaming NGOs, and professional associations.

Dr Harvey is co-leading the Formal Education research theme of the project and will be conducting a study of UK-based game design higher education programmes in order to assess how diversity is encouraged or hindered within formal education such as degree and certificate programmes in game design and game studies.

The study aims to make an intervention in how these programmes are promoted and organised to foster more inclusive game design training, through consultation with educators, students, skills bodies, professional associations, policy-makers, and industry representatives.

More details on the project can be found in the below podcast.

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Contact Details

Media and Communication
University of Leicester
Bankfield House
132 New Walk
Leicester
LE1 7JA
United Kingdom

Campus based courses
E: mcs-ug@le.ac.uk
E: mcs-pgt@le.ac.uk
T:
+44(0)116 252 3863

Distance Learning Courses
E: css-dl@le.ac.uk
T: 0116 252 3755

Research degrees (campus-based and distance learning courses)
T: +44(0)116 252 2785
E: MCS-Research@le.ac.uk

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