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MA Media and Advertising
Programme Outline
The MA in Media and Advertising is run by the Department of Media and Communication in partnership with the School of Management. The programme aims to enhance students' knowledge and understanding about advertising as an activity and as an industry. It will teach students about the history of advertising and the structure of the advertising sector in the UK and in other parts of the world.
It will teach analytical techniques for the assessment of advertising techniques and practices and for measuring their effectiveness in shaping consumer’s brand awareness and purchase choices and behaviours. It will teach students about the intended and incidental effects of advertising and about the effectiveness of different media in getting advertising messages across. Students will also learn about the regulatory frameworks and statutory and voluntary codes of practice for different forms of advertising.
The course has been produced and is taught by lecturers and support tutors who combine specialist knowledge of theory and research method with experience of the advertising sector and its working practices. Graduates from this programme will be equipped to pursue academic study at research degree level.
Course structure and Assessment
The course is studied full-time over one year and comprises seven core modules, two optional modules and a dissertation. Successful completion of all elements is necessary to gain the Master's degree. Completion of all core and optional modules only is sufficient to obtain a Postgraduate Diploma in Media and Advertising. Modules are assessed via essays, group assignments, and oral presentations.
MA: 180 credits; 12 months. Postgraduate Diploma: 120 credits; 9 months.
Semester One Modules (October to January)
Fuller details of postgraduate modules
- Advertising: History and Development (DMC) [10 credits]
- Research Methods and Management 1 (DMC) [20 credits] MS7004
- Marketing Theory (Collaborative Programmes) [15 credits]*
- Principles and Practice or Marketing (Collaborative Programmes) [15 credits]
Semester Two Modules (January to May)
- Advertising: Ethical, Regulatory and Social Issues (DMC) [10 credits]
- Advertising: Nature and Impact [10 credits]
- Research Methods and Management 2 [20 credits] MS7005
- Option 1 [10 credits]
- Option 2 [10 credits]
- Dissertation (February to August) [60 credits]
Students are also required to complete a dissertation on a topic of their choice in the area of media and advertising. This exercise provides students with the opportunity to examine in depth a topic of particular relevance to their interests and to practice skills in project management, data analysis and research presentation.
Options
- The International Context of Mass Communication - MS7006
- News Management, Communication and Social Problems - MS7027
- Advertising and Cultural Consumption - MS7030
- Technology, Culture and Power: Global Perspectives = MS7028
- Film as Mass Communication -MS7010
- The Digital Economy - MS7033
- International Political Communication - MS7034
- Global Cinema - MS7011
Entry Requirements
The MA Media and Advertising is open to applicants with a first or second class honours degree or equivalent professional qualification. We are also able to give special consideration to applicants who have significant work experience in a relevant field. Please visit our entry requirements and how to apply page for more details.
Applicants for whom English is not their first language are also required to have at least 6.5 at IELTS or equivalent before commencing the degree programme.
