Professor Barrie Gunter
B.Sc. Psychology, University of Wales (UCNW, Bangor), 1975
M.Sc. Social Psychology, University of London (LSE), 1976
Ph.D. Psychology, University of East London, 1980
Professor of Mass Communications
Telephone : 0116 252 3865
e-mail : firstname.lastname@example.org
I am a media research specialist with 15 years experience as an audience and market researcher in the broadcast sector before moving to the academic sector. I took degrees in psychology from the University of Wales (UCNW Banger, B.Sc., 1975), University of London (LSE, M.Sc., 1976) and University of East London (Ph.D, 1980).My doctoral research examined the effects of production variables on audience memory and comprehension of broadcast news. I am a registered chartered psychologist and associate fellow of the British Psychological Society and a Full Member of the Market Research Society.
In 1980 I commenced post-doctoral studies as an Independent Broadcasting Authority (IBA) Research Fellow in London during which I conducted research into methodologies for classifying violence on television. I subsequently joined the research department of the IBA as a research officer in 1982, being promoted to senior research officer (1984) and then to Head of Research (1987). As the IBA’s Head of Research, I was responsible for running all the Authority’s audience research, devising its research strategy, liaising with in-house clients in specialist regulatory departments and divisions, and acting as research spokesperson. I represented the IBA on industry research bodies such as the Broadcasters’ Audience Research Board and Group of European Audience Researchers, and was management board member of the media industry think-tank, the Broadcasting Research Unit.
In 1991, I was appointed as Head of Research of the new commercial television regulator in the UK, the Independent Television Commission. I managed the Commission’s research department, controlled its research budget, devised research strategy, and acted on behalf of in-house clients in managing research commissions from outside suppliers. I also played a key role in the assessment of Independent Television licence applications at the time of ITV licence renewals in 1990-1991.
In 1994 I took a chair in Journalism Studies at the newly formed Department of Journalism Studies, University of Sheffield where I also became the Department’s Director of Research and head of its doctoral programme. At Sheffield, I conducted the biggest content analysis study ever undertaken in the UK on violence on television for the broadcasting industry.
I took the Chair in Mass Communications at CMCR, and became the new Director of the Centre in February 2005. In January 2006, CMCR was upgraded to departmental status and re-launched as the Department of Media and Communication of which I became the Head.
My main research interests include media violence, the impact of broadcast news, effects of television on public opinion, the effects of advertising on young people, the use and impact of new interactive media. I have also conducted research on a wide range of other media, marketing and management issues.
My recent research has centred on the use and impact of new media (in particular the Internet and digital interactive television). I am particularly interested in the use of the web as an information source and in the impact of Internet-related behaviour on use of other media, especially television.
I have continued to conduct research and to write about the influence of television advertising, among children and adults. Much of this recent work has focused on alcohol advertising and young people’s drinking. In addition, with two colleagues in my department, I recently conducted research for the Food Standards Agency on the nature of formula product advertising targeted at young mothers.
I have also been involved in research from the British Library with colleagues at University College London on the use of online tools for information search in the context of higher education.
I have written or co-authored 50 books and produced more than 200 journal papers and articles, book chapters, and other publications on media, marketing, and psychological topics.
Teaching and Supervision
I am currently supervising 12 PhD students on a variety of topics including several studies of the impact of new satellite TV news services upon wider news consumption in several countries in the Arab world; two studies of the role of news media in political socialisation in Bahrain and in Libya; a study of internet use and displacement of other media in Saudi Arabia; the impact of news blogging in Thailand; two studies of public service broadcasting developments in India and in Taiwan; framing of news coverage of obesity issues in Europe; a study of mobile phone behaviour in Nigeria; and research into video games and violence in the UK.
I have served on the editorial boards of several leading media and communications journals, including the Journal of Broadcasting & Electronic Media, Journal of Communication, Media Psychology, and Trends in Communication. I regularly review submissions for many other academic journals in communications, marketing, political science, psychology, and sociology.
I have conducted corporate consultancy work in areas such as corporate culture auditing and employee attitude surveying for a number of large companies in the communications, media, leisure and finance sectors. In addition, I have acted as a consultant psychologist for a number of public relations firms. I have also served as an expert witness in corporate litigation in the fields of media, advertising and risk assessment for leading law firms.