BA Management Studies (Marketing)

The University of Leicester’s BA in Management Studies (Marketing) will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises. By specialising in marketing, you will gain an understanding of the principal methods and techniques of marketing and the crucial role it plays in increasingly complex and competitive domestic and global markets. The course offers the opportunity to study how modern marketing management acquires cutting-edge knowledge about consumer behaviour and consumption patterns, strategy formulation and implementation, innovation and new product development to enable the development of long-term relationships with customers.

Duration and mode of study

This degree is a full-time, three year course.

About the course

The BA Management Studies (Marketing) degree offers you a programme of learning which will expose you to the realities of the managerial experience in both the public and private sectors, and the relevance of theory for the solution of management problems. It enables you to combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

Course overview

First Year

The first year modules introduce you to the three core areas that make up management studies: marketing and consumption, accounting and finance and organisation studies. You will learn about the political-economic environment in which organisations exist, and the way in which ethical questions and the particular history of the university and management education shape our understanding of management practice. Weekly small-group tutorials will provide a space in which to explore important current issues, using the analytical tools learnt in your lectures.

Second Year

In the second year you will deepen your understanding of the core areas of management through modules covering financial management, organisational behaviour, human resource management and the business environment. In terms of study skills, modules in research methods will help prepare you for your final year dissertation. Two further optional modules will allow you to specialise in aspects of marketing, including consumer behaviour, global brands and international marketing communications.

Third Year

In your final year, there are two compulsory modules. One will further extend your understanding of key debates in issues around strategy. The second is the dissertation module, which extends your critical awareness of management. The dissertation is a major piece of independent research on a marketing related topic, supported by one-on-one supervisions with a member of faculty. You will then take four modules associated with your specialist pathway in marketing, including studying global consumer culture and resistance to it.

Throughout the programme there is an emphasis on the demands of employers for critical/analytical problem-solving skills, team-working and the ability to present and communicate ideas, along with the type of personal and professional development that you will require to keep pace with rapid changes in the workplace and an ever-changing world.

Course Structure

First Year Modules
Semester One Foundations of Knowledge (Part I) Foundations of Management Economics for Management Information Management	Semester Two Foundations of Knowledge (Part II) Introduction to Marketing Introduction to Accountancy Understanding and Using Statistical Information
Second Year Modules
Semester One Organisational Behaviour Financial Management The Business Environment	Semester Two Consumer Research Research Methods Managing Research Second Year Option I Second Year Option II
Third Year Modules
Semester One Strategy Dissertation (Part I) Third Year Option I Third Year Option II	Semester Two Critical Analysis for Management Dissertation (Part II) Third Year Option III Third Year Option IV
Typical Options *
Marketing options Consumer Culture: Globalization, Materialism and Resistence Global Brands: Theory and Practice International Marketing Communications	General options Business Ethics Corporate Social Responsibility Crisis Management