Professor Mike Saren

Professor of MarketingMike Saren

Contact Details

  • Tel: +44 (0) 116 223 1011            
  • Email: majs1@le.ac.uk
  • Office: Room 511, Level 5, Ken Edwards Building
  • Office Hours: Monday 12:00 noon - 2:00 pm

Biography

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

Research Interests

Marketing Theory, Critical Marketing, Consumer Research, Technology and Marketing  

PhD Supervision

Professor Saren is interested in supervising PhD research in the following areas:

  • Consuming the body
  • Computer-mediated marketing
  • Material culture and market relations
  • Service logic and consumer empowerment

Teaching

Module leader, all teaching and assessment for three full-time Masters modules. Also internal examiner and moderator for distance learning module variants:

  • MBA - Marketing Design and Operations
  • MSc Marketing - Product Policy and Innovation.
  • MBA/MSc Elective - Services Marketing

Administrative Responsibilities

Group Leader - Marketing

Most Recent Publications

Baker M and Saren M (Eds) 2010 Marketing Theory: A Student Text, Sage Publications, London.

Ellis, N. Fitchett, J. Higgins, M. Jack, G. Lim, M. Saren, M. and Tadajewski, M. (2010) Marketing: A Critical Textbook, Sage Publications, London.

Saren M (2010) ‘Business Schools and Economic Crisis: We are all critical now: but critique of what, for whom?’ International Journal of Management Concepts and Philosophy, vol 4, 1, 2010: 28-34.

Goulding, C and Saren, M (2010) ‘Immersion, Emergence and Reflexivity: Grounded theory and aesthetic consumption’ International Journal of Culture, Tourism and Hospitality Research, vol 4, 1: 70 – 82.

Campbell, N, O’Driscoll A and Saren M (2010), ‘The Posthuman: The End and the Beginning of the Human,’ Journal of Consumer Behaviour, vol 9: 86-101.

Brodie R, Saren M and Pels J. (2010) ‘Middle Range Theory and Contemporary Marketing Practice’ Marketing Theory vol 10, 4.

Full listing of publications 2008-10

2010

Books
Baker M and Saren M (Eds) 2010 Marketing Theory: A Student Text, Sage Publications, London.

Ellis, N. Fitchett, J. Higgins, M. Jack, G. Lim, M. Saren, M. and Tadajewski, M. (2010) Marketing: A Critical Textbook, Sage Publications, London.

Chapters in Books
Saren M (2010)  ‘Marketing Theory’ in Marketing Theory: A Student Text, Baker M and Saren M (eds) Sage Publications, London

Refereed Journals
Brodie R, Saren M   and Pels J. (2010)   ‘Middle Range Theory and Contemporary Marketing Practice’ Marketing Theory 10, 4 (Forthcoming).

Saren M (2010)’ Free Gift Inside - A Review of Deception in the Marketplace’ Journal of Marketing Management (Forthcoming).

Saren M (2010) Business schools and economic crisis: we are all critical now: but critique of what, for whom? International Journal of Management Concepts and Philosophy, Vol 4, 1, 2010: 28-34.

Campbell, N, O’Driscoll A and Saren M (2010), ‘The Posthuman: The End and the Beginning of the Human,’ Journal of Consumer Behaviour, vol 9: 86-101.

Goulding, C and Saren, M (2010) ‘Immersion, Emergence and Reflexivity: Grounded theory and aesthetic consumption’ International Journal of Culture, Tourism and Hospitality Research, vol 4, 1: 70 – 82.

Conference Papers Presented
Goulding C and Saren M  ‘An Exploration of Visitor Experiences at Body Worlds’ European Association of Consumer Research Conference Royal Holloway, University of London, July 2010.

Ward J and Saren M ‘How does Service-Dominant Logic apply within Computer Mediated Environments?’ International Colloquium on Relationship Marketing, Henley Business School, University of Reading, September 2010.

2009

Books
Maclaran P, Saren M, Stern, B and Tadajewski M (eds) 2009 The Sage Handbook of Marketing Theory, Sage Publications, London. 

Chapters in Books
Saren M and Svensson P (2009) ‘Critical Marketing’ in The Oxford Handbook of Critical Management Studies, Alvesson M, Willmott H and Bridgman T (eds): 371-391  OUP, Oxford:

Moller K, Pels J and Saren M (2009)’ ‘The Marketing Theory or Theories into Marketing? Plurality of Research Traditions and Paradigms’ in The Sage Handbook of Marketing Theory, Maclaran P, Saren M, Stern, B and Tadajewski M (eds): 151-173. Sage Publications, London:

Refereed Journals
Saren M (2009)  ‘Modes of Engagement for Critical Marketing: Oppositional, Revivalist and Therapeutic’ Journal of Marketing Management,  vol 25, 7/8: 843-848.

Goulding, C and Saren, M  (2009) 'Performing Identity: an Analysis of Gender Expressions at the Whitby Goth Festival', Consumption Markets & Culture, vol 12, 1: 27-46.

Tadajewski, M. and Saren, (2009) 'Rethinking the Emergence of Relationship Marketing', Journal of Macromarketing,  vol 29, 2: 193-206.

Pels, J, Moller K, Saren M (2009)  ‘Do We Really Understand Business Marketing?’ Journal of Business and Industrial Marketing, vol 24, 5/6: 322-336. 

Conference Papers Presented
Saren M ‘Is Marketing All About Services?’ The San-Ei Gen Lecture, University of Edinburgh, April 2009.

Campbell N, O’Driscoll A and Saren M  ‘The Posthuman: The End and the Beginning of the Human’ EIASM Workshop on Interpretive Methods in Consumer Research, Milan, April 2009.

Campbell N, O’Driscoll A and Saren M   ‘Towards a Posthuman Biology’ State of Things Conference, University of Leicester, April 2009.

Saren M  ‘ PhD Methodology in Marketing’, UK Academy of Marketing Doctoral Colloquium, Leeds Business School, July 2009.

Brodie R, Saren M and Pels J.  ‘Middle Range Theory and Contemporary Marketing Practice’ 38th European Marketing Academy Conference, University of Nantes, France, May 2009.

Maclaran P, Saren M, Goulding C and Stevens L ‘Rethinking Theory Building and Theorizing in Marketing’ 38th European Marketing Academy Conference, University of Nantes, France, May 2009.

Ward J L and Saren M  ‘A Journey of a Thousand Miles Begins with a Single Step: Designing Appropriate Marketing Research Methods for Virtual Worlds’, UK Academy of Marketing Annual Conference, Leeds Business School, July, 2009.

Stone T and Saren M   ‘Beyond the Extended Self: Collective Insights into Actor-Network-Theory and Consumer Materiality’ UK Academy of Marketing Annual Conference, Leeds Business School, July, 2009.

2008

Chapters in Books
Saren (2008) ‘‘The Obscure Subject Of Consumer Identity’ in Exploring Identity: Concepts And Methods, Eds Pullen A, Beech N and Sims D, pp11-25, Palgrave Macmillan, Basingstoke.

Goulding C and Saren M (2008)  ‘Gothic Entrepreneurs: a Study of the Subcultural Commodification Process’ in Consumer Tribes, Eds Cova B, Kozinets R V & Shanker A, pp227-242, Oxford, Elsevier.

Refereed Journals
Kajzer-Mitchell I and Saren M (2008) 'The Living Product: Using the Creative Nature of Metaphors for Sustainable Marketing', Business Strategy and the Environment, Vol 17: 398-410.

Saren M (2008)‘Sympathy for the Devil’ Review of Social Marketing by Gerard Hastings, Elsevier.  European Journal of Marketing, vol 42, (9): 1133-1134.

Campbell, N, O’Driscoll A and Saren M  (2008) ‘Marketing the Primitive, Technology and Horror’ European Advances in Consumer Research vol 8: 1-8.

Tadajeski, M and Saren, M (2008) ‘The Past is a Foreign Country: Amnesia and Marketing Theory’, Marketing Theory, vol 8, 323-338.

Plakoyannaki, E ,  Tzokas N. and Saren M (2008),  ‘How Critical is Employee Orientation for Customer Relationship Management? Evidence from a Case Study’,  Journal of Management Studies, Volume 45 (2):  268-293.

Conference Papers Presented
Saren M ‘ Is Marketing All About Services?’ Dublin Institute of Technology, Invited Research Seminar, Dublin, Ireland, March 2008.

Moller K, Saren M and Pels J. ‘The Underlying Assumptions in Marketing Theory: The Case for Pluralism versus Universality’, 37th European Marketing Academy Conference, University of Brighton, May 2008.

Ward J L and Saren M  ‘Second Life: Contours of a Virtual Marketing Landscape’, 37th European Marketing Academy Conference, University of Brighton, May 2008.

Saren M ‘Preparing for the PhD Viva’: Arts Marketing Doctoral Colloquium, London, January 2008.

Saren M.’A PhD in Marketing: What’s the Point?’ UK Academy of Marketing Doctoral Colloquium, Aberdeen Business School, July, 2008.

Ward J L and Saren M  ‘The Role of Virtual Marketing Channels in a Material World’ UK Academy of Marketing Annual Conference, Aberdeen Business School, July, 2008.

Kajzer-Mitchell I, Beech N and Saren M   ‘Non-change as Disruption of Change-oriented Selves: On the elastic qualities of the Swampy Lowland’ EGOS Annual Conference, Amsterdam, July 2008.

Brodie R, Saren M and Pels J ‘The Process Of Theorizing About Markets And Marketing: The Case For Middle Range Thinking’ Australasian Marketing Conference, Sydney, December 20.

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