Lecturer in Critical Marketing

Contact Details

• Tel: +44 (0) 116 252 3999       
• Email: m.lim@le.ac.uk
• Office: Room 529D, Level 5, Ken Edwards Building   
• Office Hours: Please see office door for details

Biography

Ming joined the School of Management in August 2006 after completing her PhD in Marketing and Strategy (Information Systems) at the University of Cambridge. She holds a BA (First Class Honours) and an MA from the National University of Singapore and an MPhil from the University of Oxford. She has also held the Queen Elizabeth Scholarship, (Annenberg School of Communications), University of Pennsylvania, USA.

Research Interests

My academic training and interests span marketing and consumption, on the one hand, and critical theory and philosophy, on the other. My research occurs at the interface of these disciplines and my research is an ongoing project based on the study of brands and consumption experiences at the edge of human experience which draw upon continental philosophy, comparative literature, critical and literary theory and the sociology of information and communications technology.

Other research interests are in ethics and aesthetics in marketing and branding practice. I am currently investigating innovative perspectives on arts marketing, business and the creative industries and political marketing.

Current projects include papers and book chapters on organisation and the novel, dramaturgy in marketing education, and the production and consumption of virtual identities.

PhD Supervision

Ali Sheikh
Luyan Jiang
Musarrat Khan
Jeroen Veldman

Teaching

Principles and Practice of Marketing (MSc Marketing)
Branding and Communications (MSc Marketing)

Administrative Responsibilities

I am Chair of the Marketing and External Relations Committee and a member of the Budgetary and Ethics Committees. Previously, I held the posts of Internal Examiner for the Diploma in Management Programme as well as Examinations Officer at the School of Management.

Selected Publications

Lim, M. (2009) 'Postmodern Paradigms and Brand Management in the 'Search' Economy', International Journal of Internet Marketing and Advertising, Volume 5, Issue 1/2, pp. 4-16.

Lim, M. and Fitchett, J. (2008) 'House of the Future: An Enquiry into Surveillance-Based Marketing Research', Consumption, Markets, Culture, Vol. 11, No. 2, pp. 137-149.

Lim, M., Halliday, S., Davies, B. and Ward, P. (2008) 'A Dramaturgical Analysis of the Service Encounter in Higher Education', Journal of Marketing Management, Volume 24, Issue 1/2, pp. 47-68.

Lim, M. (2007), 'The Ethics of Alterity and the Teaching of Otherness', Business Ethics: A European Review, 16 (3): 251-263. Note: this paper was recently listed on SSRN's Top Ten download list for RHT: Rhetorical Identity & Identification (Topic) and RHT: Rhetorical Identity & Identification (Topic).

Lim, M. (2006) 'The Ethics of Alterity: Constructed Conjunctions and the Teaching of Otherness', Business Ethics: A European Review, Volume 16, Number 3 (July), pp. 251-263.

Lim, M. (2005) 'The (Re)production of organizational time: Reading the feminine through Hénri Lefébvre', Tamara: Journal of Postmodern Organization Science, Vol. 5 (5.2), pp. 124-136.

Lim, M. (2005) 'When Two Worlds Collide: The Ethics of Enabling Better Home-work Balance', Business Ethics: A European Review, Vol. 14, Issue 1, pp. 83-88.

Lim, M. and Wang, F. (2004) "Defying Learning: Barriers to Strategic Learning in a Multinational Context", International Journal of Knowledge, Culture and Change Management, Vol. 4.

Lim, M. and Wang, F. (2004) "Knowledge Creation vs. Knowledge Replication: Survival Tactics in International Knowledge Management", Proceedings of 5th European Conference on Knowledge Management, Paris.

Recent Conference Papers and Presentations
Lim, M. (2008) "The Impacts of CSR Actions upon U.K. and Bulgarian SMEs", Academy of Marketing Brand, Corporate Reputation and Corporate Identity SIG Conference Proceedings, Emory University, Atlanta, U.S.A.

Lim, M. (2007) "Lacking Charisma? The Lessons of 'Brand Brown' for Political Marketing", Academy of Marketing's Brand, Corporate Reputation and Corporate Identity SIG Colloquium Conference Proceedings, Brunel Business School, London.

Lim, M. and Svensson, P. (2007) "The Embedded Critic: Marketing in the Future of the University", 5th Critical Management Studies Conference, Manchester Business School.

Lim, M. (2007) 'Broadening the Scope of Political Marketing: Lessons from the 'Politics of Terror'', presented at the Academy of Marketing Conference, Kingston Business School, London.

Lim, M. (2007) "The Question of Happiness: Some Messianic Readings", Standing Conference on Organisational Symbolism, Faculty of Economics, University of Ljubljana, Slovenia.

Lim, M. (2007) 'Hope and Hypocrisy: A Critique of Sensemaking in the Japanese Novel', The Novel and Organization workshop, University of Essex.

Lim, M. (2007) 'Actor Networks and Technology Development', panel paper at the British Sociological Association, University of East London.

Lim, M. (2007) 'The University as Market', presented at the AIM workshop: Making Connections: Boundaries, Relational Analysis and the Future of Organization Studies, Cardiff University.

Lim, M. (2006) 'Challenging the Postmodern Branding Paradigm in the 'Search' Economy', AMA Brand and Corporate SIG Colloquium, Manchester Business School.

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