Professor Mike Saren

Mike SarenProfessor of Marketing

Contact Details

  • Tel: +44 (0) 116 223 1011            
  • Email: majs1@le.ac.uk
  • Office: Room 511, Level 5, Ken Edwards Building
  • Office Hours: Monday 12:00 noon - 2:00 pm

Biography

Michael Saren previously held chairs in Marketing at the universities of Stirling and Strathclyde and is an honorary fellow and lifetime member of the UK Academy of Marketing. He holds a PhD from the University of Bath and an honorary professorship at St Andrews University. He was a founding editor of the journal Marketing Theory (Sage) and co-editor of Rethinking Marketing, (Brownlie et al, 1999, Sage). His “somewhat idiosyncratic” introductory text is Marketing Graffiti: The View from the Street.

Research Interests

Marketing Theory, Technology and Marketing, Consumer-Object Relations, Marketing Heritage and Sustainability.

PhD Supervision

Professor Saren is interested in supervising PhD research in the following areas:

Consumer-object relations
Computer-mediated marketing
Marketing heritage and tourist identities
Service logic and consumer empowerment

Teaching

Module leader, all teaching and assessment for full-time Masters modules. Also internal examiner and moderator for distance learning module variants:

MBA - Marketing Design and Operations
MSc Marketing - Product Policy and Innovation.

Administrative Responsibilities

Group Leader - Marketing

Selected Recent Publications

Goulding C and Saren M (2016) Transformation, Transcendence and Temporality in Theatrical Consumption, Journal of Business Research, Vol 69(1), forthcoming

Saren, M (2015) Buy Buy Miss American Pie’: The day the consumer died, Marketing Theory Vol 15 (4) 565-569

Tinson J, Saren M , Roth B (2015) Exploring the Role of Dark Tourism in the Creation of National Identity of Young Americans, Journal of Marketing Management, Vol 31 (7-8): 856-880

Saren M (2015) ‘Consumers and Marketing’ in Beech N and Gilmore C (Eds) Organising Music: Theory, Practice, Performance, Cambridge University Press, Cambridge: 114-126

Earley A and Saren M (2015) ‘Theorizing the Politics and Ethics of Marketing’ in Pullen, A., and Rhodes, C. (Eds) The Routledge Companion to Ethics, Politics and Organizations, Routledge: London (forthcoming)

Stewart, D and Saren, M (2014) The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision-making Wiley, Chichester

Campbell N, O’Driscoll A, Saren M (2013) Reconceptualising Resources: A Critique of Service-Dominant Logic, Journal of Macromarketing, Vol 33 (3): 1-16

Full listing of publications from 2010

Books and Monographs

Saren, M (2016) Marketing Graffiti (2nd edn): The Writing on the Wall, Routledge, Oxford (forthcoming)

Stewart, D and Saren, M (2014) The Marketing Pathfinder: Key Concepts and Cases for Navigating the Marketing Process’ Wiley, Chichester

Ellis, N, J Fitchett, M Higgins, G Jack, M Lim, M Saren and M Tadajewski (2011) Marketing: A Critical Textbook, Sage Publications, London

Maclaran P, Saren M, Stern, B and Tadajewski M (2010) The Sage Handbook of Marketing Theory, Sage Publications, London

Ellis N. Fitchett, J. Higgins, M. Jack, G. Lim, M. Saren, M. and Tadajewski, M. (2010) Marketing: A Critical Textbook, Sage Publications, London.

Baker, M and Saren M (eds) (2010) Marketing Theory: A Student Text, Sage Publications, London

Chapters in Books

Saren M (2015) ‘Consumers and Marketing’ in Beech N and Gilmore C (Eds) Organising Music: Theory, Practice, Performance, Cambridge University Press, Cambridge: 114-126

Earley A and Saren M (2015) ‘Theorizing the Politics and Ethics of Marketing’ in Pullen, A., and Rhodes, C. (Eds) The Routledge Companion to Ethics, Politics and Organizations, Routledge: London (forthcoming)

Saren, M (2013) ‘Christian Grönroos: Architect of Truth’ in Ballantyne, D (Ed) Thought Leaders in Marketing: The Contribution of Christian Grönroos. Sage Publications, London: 21-30

Medlin C and Saren M (2012) ‘Interaction: Coherence for a Future’ in Business to Business Marketing, Glynn and Woodside (eds) Advances in Business Marketing & Purchasing Vol 18, Emerald Books, Bingley UK: 175-192

Saren M (2011) ‘Critical Underpinnings of Marketing ’ in The Sage Handbook of Social Marketing, Hastings G (ed) Sage Publications, London: 95-106

Saren M (2010) ‘Marketing Theory’ in Marketing Theory: A Student Text, Baker M and Saren M (eds) Sage Publications, London

Refereed Journals

Goulding C and Saren M (2016) Transformation, Transcendence and Temporality in Theatrical Consumption, Journal of Business Research, Vol 69(1), forthcoming

Saren, M (2015) Buy Buy Miss American Pie’: The day the consumer died, Marketing Theory Vol 15 (4) 565-569

Tinson J, Saren M , Roth B (2015) Exploring the Role of Dark Tourism in the Creation of National Identity of Young Americans, Journal of Marketing Management, Vol 31 (7-8): 856-880

Patsiaouras, G, Fitchett J, Saren, M (2014) Boris Artzybasheff and the Art of Anthropomorphic Marketing in Early American Consumer Culture, Journal of Marketing Management, Vol 30 (1/2): 117-137

Patsiaouras, G, M. Saren, J. A. Fitchett (2014) The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing, Journal of Macromarketing 35(1):23-35

Campbell N, O’Driscoll A, Saren M (2013) Reconceptualising Resources: A Critique of Service-Dominant Logic, Journal of Macromarketing, Vol 33 (3): 1-16

Goulding C, Saren M, Lindridge A (2013) Reading the Body at von Hagan’s Bodyworlds, Annals of Tourism Research, 306-330

Lal Dey, B., Binsardi B, Prendergast R, Saren M (2013) A Qualitative Enquiry into the Appropriation of Mobile Telephony at the Bottom of the Pyramid, International Marketing Review, Vol 30 (4): 297-322

Saren, M, Harwood, T, Ward, J, Venkatesh, (2013) Marketing Beyond the Frontier? Researching the New Marketing Landscape of Virtual Worlds Journal of Marketing Management Vol 29 (11/12):

Biele-Missel, B and Saren M (2012) Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices, Journal of Macromarketing, Vol 32 (2): 168-180

Saren, M. (2011) Identifying the Impact of IT on Marketing, Emerald Management First. Available at: http://first.emeraldinsight.com/articles/it_impact.htm

Goulding C and Saren M (2011) An Exploration of Visitor Experiences at Body Worlds, European Association of Consumer Research Proceedings

Saren M (2011) Marketing Empowerment and Exclusion in the Information Age, Marketing Intelligence & Planning, Vol. 29 (1)1: 39-48

Brodie R, Saren M and Pels J (2011) Middle Range Theory and Contemporary Marketing Practice, Marketing Theory Vol 10 (4 :) 2-14

Beech, N, I Kajzer-Mitchell, M Saren and C Oswick (2011) Barriers to Change and Identity Work, Journal of Change Management Vol. 11 (3): 289-304

Campbell, N, and Saren M (2011) The Primitive, Technology and Horror:
A Posthuman Biology, Ephemera

Saren M (2010) Business schools and economic crisis: we are all critical now: but critique of what, for whom? International Journal of Management Concepts and Philosophy, Vol 4 (1): 28-34

Goulding, C and Saren, M (2010) Immersion, Emergence and Reflexivity: Grounded theory and aesthetic consumption, International Journal of Culture, Tourism and Hospitality Research, vol 4 (1): 70 - 82

Campbell, N, O’Driscoll A and Saren M (2010), ‘The Posthuman: The End and the Beginning of the Human,’ Journal of Consumer Behaviour, vol 9: 86-101

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