Senior Lecturer in Marketing and Consumption

Contact Details

• Tel: +44 (0) 116 252 5644
• Email: m.higgins@le.ac.uk
• Office: Room 402, Level 4, Ken Edwards Building
• Office Hours: By appointment

Biography

Matthew was awarded a masters degree from Bristol Business School in 1994 and a doctorate from Keele University in 2001. He joined the University of Leicester in 1999.

Research Interests

His current research is concerned with Levinas, ethics, the market and the education of marketing. Matthew is presently working with N. Ellis and A. Lai on an ERDF funded project exploring corporate donation and social responsibility. Following TAN funding Matthew is also writing up research on the role of technology in distance learning management education. The role of marketing in healthcare management provision is a central theme in his research with K. Gray on the National Health Service. Finally, building on his earlier work that looks at popular culture and marketing, Matthew is working with W. Smith on the ethics of invisibility. 

PhD Supervision

Winayaporn Brammanachote 

Minhye Lee

Teaching

Owing to Matthew's role as Director of Distance Learning, his teaching and administration responsibilities are predominantly focused on the support of distance learning programmes. In addition he provides personal tutor and dissertation tutor support to both undergraduate and master's full time programmes, plus he supervises two PhD students.

Administrative Responsibilities

Director of Distance Learning (Strategy)

Most Recent Publications

Books
Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M. and Tadajewski, M. (2010) Marketing: A Critical Textbook. London: Sage.

Articles in Journals
Brennan. R, Eagle. L, Ellis. N, and Higgins, M. (forthcoming) Of a Complex Sensitivity in Marketing Education. Journal of Marketing Management.

Keith. K, Bailey. M, and Higgins. M, (under review) Exploring the development of Relationship Marketing in the National Health Service: An empirical analysis of the Purchaser - Provider relationship in a re-emergent quasi market environment. Journal of Purchasing and Supply Management.

Refereered Conference Papers & Proceedings
Brennan. R, Eagle. L, Ellis. N, and Higgins, M. (2010) Alterity & Sensitivity in Inter-Organizational Relations: Contours of the Tutor in Marketing Ethics Education IMP, Budapest, September.

Brennan. R, Eagle. L, Ellis. N, and Higgins, M. (2010) Of a Complex Sensitivity in Marketing Education. Journal of Marketing Management. Academy of Marketing, Coventry, July.

Other
Reviewer for journals such as Organization, Journal of Strategic Marketing, Journal of Marketing Management, plus conferences including Academy of Marketing.

University of Leicester representative on the Board of EmColl.

Full listing of publications

Books
Parker. M, Higgins. M, Lightfoot. G and Smith. W (eds.) (2001) 'Science Fiction & Organization' Routledge [ISBN 0415215889]

Chapters in Edited Collections
Higgins. M (2007) 'Branding & Organisational Identity' in Ritzer.G Encyclopedia of Sociology, Blackwell Publishers.

Higgins. M 'More Amazing Tales' in Parker. M, Higgins. M, Lightfoot. G and Smith. W (eds) 'Science Fiction & Organization' Routledge [ISBN] 0415215889] September 2001.

Smith. W & Higgins.M (2001) 'Trust No-One: Science Fiction and Marketing's Future Present' in Brown. S & Patterson. A (ed) 'Imagining Marketing' Routledge [ISBN 0415234867].

Ellis. N and Higgins, M, (2007) Recatechizing Codes of Practice in Supply Chain Relationships: Discourse, Identity & Otherness Journal of Strategic Marketing Vol 14 No 4.

Ellis. N, Jack. G and Higgins. M, (2005) (De)constructing the Market for Animal Feeds: A Discursive Study - Journal of Marketing Management .

Smith. W and Higgins. M (2003) 'Postmodernism and Popularisation: The Cultural Life of Chaos Theory' Culture & Organization Issue 9:2.

Higgins. M and Smith. W (2002) 'Babies cost less at Tescos' Journal of Marketing Management Vol 12.

Higgins. M and Smith. W (2002) 'Engaging the Commodified Face: The Use of Marketing in the Child Adoption Process' Business Ethics: A European Review vol. 11 No.2.

Higgins. M and Tadajewski (2002) 'Anti-Corporate Protest as Consumer Spectacle' Journal of Management Decision Vol. 4 No.4.

Smith. W and Higgins. M (2000) 'Reconsidering the Relationship Analogy' Journal of Marketing Management Vol. 16 No.1 pp.81-94.

Smith. W and Higgins. M (2000) 'Cause Related Marketing: Ethics and the Ecstatic' Business and Society Vol. 39 No. 3 pp.304-322.

Parker. M, Higgins. M, Lightfoot. G and Smith. W (1999) 'Amazing Stories: Organization Studies as Science Fiction', Organisation Vol.6, No. 4.

Book Reviews
Higgins. M (2002) 'Mark Earls, Welcome to the Creative Age: Bananas, Business and the Death of Marketing' John Wiley & Sons Ltd (2002) Chichester ISBN 0-470-84499-X in Journal of Marketing Management Vol. 18 No.9-10 December pp. 991-993.

Higgins. M (2002) 'Paul Temporal (2002) Advanced Brand Management: From Vision to Evaluation' John Wiley & Sons (Asia) Pte Ltd 0-471-47925-X in Journal of Marketing Management Vol. 18 No 9-10 December pp. 993-995.

Higgins. M (1997) 'Review of Dag Bjorkegren (1996) The Culture Business: Management Strategies for the Arts-related Business', Journal of Management Studies Vol. 34, 4 pp. 644-646.

Refereered Conference Papers & Proceedings
Higgins, M & Ellis, N (2006) The Search for Justice in Supply Chain Management: A Levinasian Perspective, EGOS Bergen, June 2006.

Ellis. N & Higgins. M (2004) "Constructing the Supply Chain: The Constitution of Relationship Facts and Organisational Types within Management Texts" 6th International Conference on Organizational Discourse: Artefacts, Archetypes and Architexts Amsterdam.

Higgins. M & Ellis. N. (2004) Discourse, Otherness and Supply Chain Management - Competitive Paper, Academy of Marketing. July, Cheltenham.

Ellis. N & Higgins. M (2003) The Role of Codes of Practice in the Supply Chain: Discourse, Power & Agon, APROS, Mexico. December 5-8th.

Higgins. M (2001) 'Consumer Protest & Corporate Criticism'. 2nd Critical Management Workshop - Stoke on Trent, UK May 2nd-3rd.

Higgins. M & Smith. W (2001) 'Engaging Ethics: Marketing & Child Adoption' A Paper accepted for the World Marketing Congress - Cardiff, Wales, UK- June 27th-July 1st.

Higgins. M & Smith. W (2000) Socially Sensitive Marketing?: The Processes of Objectification in the English & Welsh Child Adoption Process An Abstract for the Seventh Annual International Business Ethics Conference New York September 21st-23rd.

Smith. W and Higgins. M (1999) 'Building Better Worlds: Science Fiction and Marketing' Paper presented at Science Fiction and Organization Conference. Leicester. September.

Higgins. M and Smith. W (1999) 'I Dreamt I Was Caught Dead Without My Virginform Casket: Science Fiction and Marketing's Future Present'. Proceedings of the Marketing Paradiso Conclave (eds. Stephen Brown and Anthony Patterson) University of Ulster (ISBN 1-85923-1144) pg. 159-171.

Smith. W, Higgins. M and Ashiagbor. L (1999) 'Refreshing the Relationship Analogy: Marketing, Morality and Masochism' Paper presented at First Critical Management Conference, Manchester. July.

Smith. W and Higgins. M (1999) 'Rough Cut for 'Building Better Worlds: Science Fiction and Marketing' Paper presented at First Critical Management Conference. Manchester, July.

Higgins. M and Smith. W (1997) 'Charity Begins At Hovis: Ethics & Cause Related Marketing' Proceedings of the Marketing Illuminations Spectacular (Eds. Stephen Brown, Anne Marie Doherty & Bill Clarke), University of Ulster [ISBN 1-85923-063-6] pp. 240-251.

Higgins. M and Smith. W '"What a Handsome Pair!" Relationship Marketing and Representations of the Consumer.' British Academy of Management Conference September 1998.

Discussion Papers
Smith. W and Higgins. M (1998) 'Representing Postmodernism?: Control, Creation and Cyborg Mythology' University of Leicester: Discussion Papers In Management & Organization Studies No.98/1 [ISSN 1461-6017] pp. 1-19.

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