Lecturer in Marketing and Consumption

Contact details

• Tel: +44 (0) 116 223 1473
• Email: gp83@le.ac.uk
• Office: Room 405A, Level 4, Ken Edwards Building
• Office hours: Monday, 11:00 am - 1:00 pm

Biography

Georgios re-joined the School of Management in September 2011 as Lecturer in Marketing, having previously attended military service in Greece for a year. He completed his Phd degree at the School of Management in June 2010 with a Phd Thesis entitled "Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of 'status consumption' by middle-income British consumers". He holds an MSc in Marketing (distinction) awarded by the University of Leicester in 2006 and previously he studied Business Administration (BA, 2004) at the University of Macedonia (Greece).

Georgios has been working as an Associate Tutor at the School of Management, and has taught both Undergraduate and Postgraduate programmes modules such as Economics for Management and Decision Making, Global Marketing and Consumer Culture, Introduction to Marketing and Marketing, Design and Operations (MBA). He has also been undertaking dissertation supervision for the programmes of MSc Marketing and MBA.

Research Interests

Georgios's research interests lie in the area of consumer research and marketing theory. He is particularly interested in Veblen's observations on conspicuous consumption and their (mis)interpretation by the literatures of consumer behaviour and marketing theory. He is also interested in the employment of innovative qualitative methods for consumer research, the symbolic meaning of luxury brands, the interaction between evolutionary psychology and marketing theory, macromarketing, the history of marketing thought and how institutional forces have shaped the development of marketing/consumer behaviour concepts and ideas.

PhD Supervision

Georgios would be interested to supervise dissertations on any of the following areas: Empirical and cross-cultural research on conspicuous consumption practices, Contemporary and historical aspects of marketing and advertising theory, The evolution of luxury brands and status symbols, Interdisciplinary approaches to consumer behaviour

Teaching

Business to Business Marketing (MSc Marketing)
Introduction to Marketing (BA Management Studies)

Administrative activities

MSc in Marketing (DL) Programme Leader

Publications

Patsiaouras, G., and Fitchett, J., (forthcoming, 2012) The evolution of conspicuous consumption. Journal of Historical Research in Marketing.

Patsiaouras, G., and Fitchett, J., (2011) The Wolf of Wall Street: Re-imagining Veblen for the 21st Century. in A. Bradshaw, C. Hackley & P. Maclaran (Eds.). European Advances in Consumer Research, London, Association for Consumer Research, Vol. 9.

Patsiaouras, G., and Fitchett, J., (2009) Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers. Finanza Marketing e Produzione (Finance Marketing and Production) University of Bocconi publication Press. 27(4), pp. 24-47.

Patsiaouras, G., and Fitchett, J., (2009) Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research. Journal of Marketing Management, 25(7/8), pp. 729-744.

Patsiaouras, G., and Fitchett, J., (2009) Veblen and Darwin: tracing the evolutionary bases of conspicuous consumption, in Hawkins, R.A. (Ed.), Marketing History: Strengthening, Straightening and Extending, Proceedings of the 14th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Vol 13, pp. 70-74.

Conferences and Poster Presentations
July 2010 Patsiaouras, G., and Fitchett, J., The Wolf of Wall Street: Re-imagining Veblen for the 21st Century. European Conference of the Association for Consumer Research, Royal Holloway, University of London. 30th June - 3rd July, 2010.

June 2009 Patsiaouras, G., Festival of Postgraduate Research: Thursday 26th of June 2009, University of Leicester: Poster presentation entitled: Luxuries or necessities: Economic recession and its impact on conspicuous consumption.

May 2009 Patsiaouras, G., and Fitchett, J., "Veblen and Darwin: tracing the evolutionary bases of conspicuous consumption" in the 14th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Marketing History: Strengthening, Straightening, and Extending. University of Leicester May 28-May 31, 2009.

April 2009 Patsiaouras, G., and Fitchett, J., "Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers" in the 5th Workshop on Interpretive Consumer Research, Milan, Bocconi University, Italy, APRIL 2-3, 2009.

Other
Membership in Interpretive Consumer Research Society, Association for Historical Research in Marketing, Advances in Consumer Research.

Ad hoc reviewer for the Journal of Consumer Behavior: An International Review and Marketing Theory.

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