Lecturer in Marketing and Consumption

Contact details

• Tel: +44 (0) 116 223 1816
• Email: ct195@le.ac.uk
• Office: Room 405B, Level 4, Ken Edwards Building
• Office Hours: TBC

Biography

Christiana has a BSc in Economics from the University of Cyprus and an MSc in Management from the University of Leicester. In 2004 she worked as a Marketing Coordinator in the private sector in Cyprus. She returned to Leicester and the School of Management for her PhD in 2005. In 2010 she worked as Lecturer in Marketing at Bournemouth University, but then joined the University of Leicester and the School of Management again in 2011 as a Lecturer in Marketing and Consumption.

Christiana has been an associate tutor for the School of Management and taught seminars for the UG and PG programme, as well as the MBA. Some of the modules she taught are Global Marketing and Consumer Culture, Marketing Communications and Strategy, Business Information and Analysis (MBA). She continues to work with the Distance Learning programme as a tutor for the MBA and MSc Marketing. She has also supervised MBA and MSc Management students.

Christiana's academic interests find her interviewing women around the UK about their underwear consumption, a topic which raised particular awareness within internet blogs and other discussion forums in 2009 and 2010. Her thesis on women’s consumption of underwear sheds light to sensitive issues about women, their bodies and consumption and in particular how underwear consumption is linked to constructions of femininity, sexuality and the body, which has not yet been fully explored in academia.

Research Interests

Christiana's research interests turn around the intersections between sexuality, the body and consumer culture, as well as the construction of identity and the body through media and consumption.

When not writing about underwear, Christiana writes about UK makeover reality shows and the impact of these shows to the participants’ identities. She has also been particularly interested in the use of 'self-marketing' within online forums such as Facebook. More specifically she is interested in exploring the experiences of women of constructing and organising an 'online' identity and the management, organisation and discipline of these experiences and feelings of everyday involvement in social networking sites.

PhD Supervision

Christiana is interested in supervising dissertations on the areas of consumption and discursive constructions of femininity, sexuality and the body; consumer culture and mundane forms of consumption; construction of identity and body through media; managing identity in social networking sites.

Teaching

Research Methods (BA Management Studies)
International Marketing (MSc Marketing)

Publications and Conferences

Tsaousi, C. and Brewis, J., 2012. Are you feeling special today? Underwear and the ‘fashioning’ of female identity. Culture and Organization. (In Press).

“How to organise your body 101: Makeover shows and the (re)construction of the female body in postfeminist era”. Paper presented at The bridge: connection, separation, organization. Standing Conference of Organisational Symbolism (SCOS 2009), Copenhagen, Denmark, 8 - 11 July 2009.

“Are you feeling Special Today? Underwear Consumption and the Fashioning of Female Identity”. Paper presented at The City: Regenerating Management and Organisation?, Standing Conference of Organisational Symbolism (SCOS 2008), Manchester, England, 1-4 July 2008.

“Are you feeling Special Today? Underwear Consumption and the Fashioning of Female Identity”. Poster presented at the Festival of Postgraduate Research, University of Leicester, 26 June 2008.

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