MSc in Marketing
Aims and objectives
- The MSc Marketing course is stimulating and intellectually challenging, developing your ability to critically evaluate and apply new marketing concepts and practices.
- You will consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and not-for-profit sectors.
- You will develop your communication and team-working skills, enabling you to liaise, direct and communicate with project groups.
- The MSc in Marketing will enable you to develop an interdisciplinary, theoretically informed and practical understanding of marketing to enable you to become an effective and successful leader in a complex and dynamic global marketplace.
Foundations of Knowledge and Professional Skills
Principles and Practices of Marketing
Branding and Communication
Product Policy and Innovation
Two Electives (your choice from an extensive selection)
The programme has been approved by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Chartered Postgraduate Diploma in Marketing. Please contact CIM Education for further details: +44 (0)1628 427120 or email firstname.lastname@example.org