Businesses today face unprecedented change. Increased complexity and competition in both domestic and global markets, together with higher expectations and tougher demands from customers and consumers, require the adoption of more sophisticated marketing. To cope with this new and demanding environment, managers need a greater sensitivity and awareness of the circumstances now facing them. Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption patterns, strategy formulation and implementation, innovation and new product development to enable the development of long-term relationships with customers.

Aims and objectives

• The MSc Marketing course is stimulating and intellectually challenging, developing your ability to critically evaluate and apply new marketing concepts and practices.
• You will consider marketing across a range of business contexts including consumer, industrial, financial, service, profit and not-for-profit sectors.
• You will develop your communication and team-working skills, enabling you to liaise, direct and communicate with project groups.
• The MSc in Marketing will enable you to develop an interdisciplinary, theoretically informed and practical understanding of marketing to enable you to become an effective and successful leader in a complex and dynamic global marketplace.

Course Structure

Foundations of Knowledge and Professional Skills

Principles and Practices of Marketing

Marketing Theory

Consumer Behaviour

Marketing Research

Branding and Communication

Product Policy and Innovation

Two Electives (your choice from an extensive selection)

Research Methods

Dissertation

Description of core modules on the MSc Marketing programme

Professional Recognition
The programme has been approved by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Chartered Postgraduate Diploma in Marketing. Please contact CIM Education for further details: +44 (0)1628 427120 or email qualifications@cim.co.uk