Effie Lai-Chong Law - B. Soc. Sc. (HKU), M. Soc. Sc. (HKU), Dr. phil. in Psychology (LMU, Germany)

Dr Effie Law 2

Professor in Human-Computer Interaction

F1 Informatics Building
Department of Informatics
University of Leicester,
University Road,
Leicester,
LE1 7RH.

T: +44 (0) 116 252 5341
E: lcl9 at dot le dot ac dot uk

Research Interests

  • Human-computer interaction (HCI): usability, user experience (UX)
  • Technology-enhanced learning (TEL): game-based learning, computer-supported collaborative learning
  • Learning theories: situated cognition, creativity, reflection

Recent publications:

  • Law, E. L-C. & Larusdottir, M K. (in print). Whose Experience Do We Care About? Analysis of the Fitness of Scrum and Kanban to User Experience (UX). International Journal of Human-Computer Interaction (IJHCI).
  • Heintz, S., & Law, E. L-C. (2015). The Game Genre Map: A Revised Game Classification. In Proceedings of The ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play (CHI PLAY 2015), 5-7 October 2015, London, UK.
  • Heintz M. & Law E. L-C., & Soleimani, S. (2015). Paper or Pixel? Comparing Paper- and Tool-based Participatory Design Approaches. In Proceedings of IFIP TC 13 Conference INTERACT, 14-18 September 2015, Bamberg, Germany.
  • Law, E. L. C., Silpasuwanchai, C., Ren, X., Bardzell, J., Clemmensen, T., & Liu, Y. (2015, April). Leveraging and Integrating Eastern and Western Insights for Human Engagement Studies in HCI. In Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems (pp. 2433-2436). ACM.
  • Mihajlov, M.Law, E. L-C., & Springett, M. (2015). Intuitive Learnability of Touch Gestures for Technology-Naïve Older Adults. Interacting with Computers 27(3): 344-356.
  • Law, E. L-C., Hassenzahl, M., Karapanos, E., Obrist, M., & Roto, V. (2014, December). Tracing links between UX frameworks and design practices: dual carriageway (pre-print version). In Proceedings of HCI Korea (pp. 188-195). Hanbit Media, Inc.

Here is a link to my publication list.

Effie Law, Ebba Hvannberg & Gilbert Cockton (Eds.) (2007) Maturing Usability: Quality in Software, Interaction and Value, Springer UK.

Maturing Usability

Here is a link to IDEAS.

Running Projects

Past Research Projects

    • PROLEARN (2004-2007), European Commission 6th Framework Programme NoE (ETH Zürich, 417K EUR ~ 310K GBP; Total grant: 6 million Euro)
    • COST294-MAUSE (2005-2009), European Commission ESF COST Action (ETH Zürich, varying yearly grant, on average: 90K per year)
    • I4Camp (2005-2008), European Commission 6th Framework Programme STREP (University of Leicester, 382K Euro ~ 260K GBP; Total grant: 2.6 million Euro)
    • EFFUSE (2005-2009). National project on HCI in Medicine (in collaboration with Svetlena Taneva), funded by Schweizer Staat Sekretariat für Bildung and Forschung (Swiss State Secretary for Education and Research) (Total grant: 220K CHF ~ 96K GBP)
    • MerLab (2008-2009). Lenonardo da Vinci Lifelong Learning Programme (University of Leicester, ~29K Euro; Total grant 193K Euro).
    • 80Days (2008-2010). European Commission 7th Framework Programme STREP (University of Leicester, ~350K Euro; Total grant: 3.3 million Euro)
    • iCOPER (2008-2011). eContentplus, European Commission 7th Framework Programme (University of Leicester)
    • ROLE (2009-2013). European Commission 7th Framework Programme Collaborative Project (University of Leicester, ~497K Euro; Total grant: 6.6 million Euro)
    • SELPRAF (October 2011- September 2013). Lenonardo da Vinci Lifelong Learning Programme (University of Leicester, ~34K Euro; Total grant ~ 250K Euro)
    • COST IC0904-TwinTide (Nov 2009 - Nov 2013) Towards the Trans-sectorial Integration of IT Design and Evaluation (Total grant ~ 500K Euro)
    • Representing Re-Formation (October 2010 - September 2013). AHRC (with History of Art, Space Research Centre, School of Museum Studies).
    • Go-Lab (November 2012 - October 2016), EU FP7

PhD Supervision

  • Dursun Akaslan: Development and validation of E-Learning Model for Electrical Engineering, completed in 2014
  • Abdullah A. M. Al Sokkar: Design and evaluation of multimodal user experience interfaces for e-commerce websites, completed in 2014
  • Stephanie Heintz: Digital educational games for learning programming. To be completed in 2015
  • Kornchulee Khanana: Digital educational games on nutrition for young children. To be completed in 2015
  • Mathias Heintz: Distributed participatory design methodologies and tools. To be completed in 2017
  • Samaneh Soleimani: Emotive and affective e-commerce websites. To be completed in 2018
  • Dinna Mohd Nizam: Digital educational games for pre-school children: To be completed in 2019

Reviewer for Conferences and Journals

  • International Workshop on Internationalisation of Products and Systems (IWIPS): 2004, 2005
  • Conference on Human Factors in Computing Systems (CHI): 2005, 2006, 2007, 2008, 2009, 2010, 2011
  • HCI Conference (British CS HCI Group): 2005-2013
  • NordiCHI: 2006, 2008, 2010, 2012, 2014
  • IFIP TC13 International Conference on Human Computer Interaction (INTERACT): 2007, 2009
  • International Journal of Human Computer Interaction (IJHCI)
  • International Journal of Human Computer Studies (IJHCS)
  • Interacting with Computers (IwC)
  • Journal of Usability Studies (online)

Scientific Coordination Work

  • Associate Chair of CHI (Conference on Human Factors for Computing Systems): 2012, 2013, 2014, 2015
  • Short paper chair of British CS HCI Group: 2014
  • Short paper chair of NordiCHI 2010
  • Co-chair of International Workshop on User Interfaces Quality Models, 12-13 September 2005, Rome, Italy (in conjunction with INTERACT 2005)
  • Co-chair of International Workshop on "User Experiences - Towards a Unified View" in conjunction with NordiCHI 2006, 14th October 2006, Oslo, Norway.
  • Co-chair of International Workshop on "Report, Review and Refine Usability Evaluation Methods (R3-UEM)", 5th March 2007, Athens, Greece.
  • Co-chair of International Workshop on "Towards a UX Manifesto" in conjunction with HCI 2007, 3rd September 2007, University of Lancaster, UK
  • Co-chair of International Workshop on "Downstream Utility: The Good, the Bad and Utterly Useless Usability Evaluation Feedback", 6th November 2007, Toulouse, France
  • Co-chair of Student Volunteers Committee of IFIP TC13 International Conference on Human Computer Interaction (INTERACT 2007)
  • Co-chair of Special Interest Groups (SIG) Committee of Conference on Human Factors in Computing Systems (CHI 2008)

Other Scientific Contributions/Events

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Admissions Enquiries:
BSc: +44 (0) 116 252 5280
MSc: +44 (0) 116 252 2265
E: BSc  seadmissions@le.ac.uk
E: MSc  pgadmissions@le.ac.uk

Departmental Enquiries:
T: +44 (0) 116 252 2129/3887
F: +44 (0) 116 252 3604
E: csadmin@mcs.le.ac.uk

Dept of Informatics
University of Leicester
Leicester, LE1 7RH
United Kingdom

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