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Contact Information

Tel: +44 (0) 116 252 5644





Fax: +44 (0) 116 252 5515





Email: m.higgins@le.ac.uk
                                                                                                   




Office
 KEB 402




Office Hours:

Please email to arrange a meeting.

 

Academic Role:

Senior Lecturer in Marketing & Consumption

 

Academic Administrative Roles:

Director of Distance Learning (Student Support)

Programme Leader MSc Marketing (Distance Learning)

 

Brief Biography:

Matthew Higgins BA MA. Ph.D. Matthew joined the University of Leicester in 1999 after working at Keele University (1996-1999). Matthew is a co-director of distance learning and a Senior Lecturer in Marketing & Consumption. Matthew teaches on the undergraduate, full time and distance learning courses.

 

Research Interests From a perspective that draws from sociology, cultural studies and social theory Matthew's research engages with the debates surrounding marketing phenomena and theoretical constructs. The aim of this is to reappraise traditional marketing theory and practice with a view to promoting a debate within marketing that situates marketing discourse within its social and political context. Current research and publications focus on morality and marketing, environmental issues within marketing, internal market systems and public/private Corporate Social Responsibility initiatives.

 

Selected Publications:

 

Parker. M, Higgins. M, Lightfoot. G and Smith. W (eds.) 'Science Fiction & Organization' Routledge [ISBN 0415215889] September 2001.

Reviews

Austrin, T (2002) Science Fiction & Organisation (Book) Journal of Management Studies, Dec2002, Vol. 39, Issue 8 pg 1182:

"The authors featured in this book have appropriated SF because, as a popular genre, it speaks to contemporary concerns within organization theory. Appropriation has expanded their academic repertoires and allowed them to make suggestions for how organization theorists could begin to recognize the importance of the fact of fiction."

Bruce, L (2002) Book Review Long Range Planning; June, Vol. 35 Issue 3, p337, 1/8p:

"a very interesting - and important - subject."

 

Higgins. M 'More Amazing Tales' in Parker. M, Higgins. M, Lightfoot. G and Smith. W (eds) 'Science Fiction & Organization' Routledge [ISBN] 0415215889] September 2001.

Smith. W & Higgins.M (2001) 'Trust No-One: Science Fiction and Marketing's Future Present' in Brown. S & Patterson. A (ed) 'Imagining Marketing' Routledge [ISBN 0415234867].

 Ellis. N, Jack. G and Higgins. M, (2005) (De)constructing the Market for Animal Feeds: A Discursive Study - Journal of Marketing Management.

Smith. W and Higgins. M (2003) 'Postmodernism and Popularisation: The Cultural Life of Chaos Theory' Culture & Organization Issue 9:2.

Higgins. M and Smith. W (2002) 'Babies cost less at Tescos' Journal of Marketing Management Vol 12. Higgins. M and Smith. W (2002) 'Engaging the Commodified Face: The Use of Marketing in the Child Adoption Process' Business Ethics: A European Review vol. 11 No.2.

Higgins. M and Tadajewski (2002) 'Anti-Corporate Protest as Consumer Spectacle' Journal of Management Decision Vol. 4 No.4.

Smith. W and Higgins. M (2000) 'Reconsidering the Relationship Analogy' Journal of Marketing Management Vol. 16 No.1 pp.81-94.

Smith. W and Higgins. M (2000) 'Cause Related Marketing: Ethics and the Ecstatic' Business and Society Vol. 39 No. 3 pp.304-322.

Parker. M, Higgins. M, Lightfoot. G and Smith. W (1999) 'Amazing Stories: Organization Studies as Science Fiction', Organisation Vol.6, No. 4.